Field notes
Engineering, AI, and what it actually takes to ship production software — written by the people building it.
26 June 2026 · 6 min read
A total-cost-of-ownership view of build vs buy — including the cases where we'd tell you not to build, and the point where owning your software beats renting it.
Read27 June 2026 · 6 min read
The tell-tale signs you've outgrown Bubble, Webflow, Airtable or Zapier — and how to make the jump to custom without throwing away what already works.
Read28 June 2026 · 5 min read
Most automation money is wasted building custom too early. The fix is a simple escalation: buy a tool, wire tools together, then build — only when you've outgrown the step before.
Read25 June 2026 · 6 min read
A genuine decision framework — not a pitch — including when a freelancer or no-code tool is the right answer.
Read24 June 2026 · 5 min read
Real £ ranges across every route — DIY template to custom build — plus what Canarlo's £5k entry point includes and excludes.
Read23 June 2026 · 6 min read
The difference between a GPT-wrapper demo and AI that does real work — and how to know which one you actually need.
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