Loading…
For teams whose sales process doesn't fit HubSpot's objects or Salesforce's seat pricing. The forty-seven custom fields, the seven-stage pipeline, the integration the SaaS vendor calls a roadmap item.
What you get
Contacts, accounts, deals, plus your own objects — modelled as first-class tables, not properties you pay to unlock.
Field-level permissions on the deal record. Sales rep sees their accounts, manager sees their team.
Custom stages and filters that match how your team actually sells.
Email, calendar, billing and product systems wired directly — the CRM reflects real data, not a nightly export.
How it runs
The same stages run every engagement. The service decides the scale, not the method.
01Blueprint
The objects you actually sell into, the stages you actually move through, written down. Two weeks.
02Blueprint
Schema, role matrix and integration contracts named. You sign off before a line is written.
03Forge
Eight to twelve weeks. Weekly demo on a real preview URL — sales can click around before adoption day.
04Forge
Migration run against a real export, cut-over weekend, handover doc names the on-call step.
Pricing
Pipeline & contacts
A focused pipeline-plus-contacts build with two integrations.
From £18,000
Custom objects & reporting
Custom objects, role-based access, and a reporting layer.
Example: £50,000
Multi-team CRM
Billing-state ingestion and a workflow engine your ops lead controls.
Example: £80,000
Proof in production
AI Automation · Case study
Categorisation, summarisation, and triage automated across an operations team's daily workload. Graceful degradation when the model is…
how-to13 min
When a small business actually needs a custom internal tool instead of a spreadsheet or email chain — the…
Read guidehow-to11 min
Should you fix a messy process first, or automate it as-is? The honest answer, a 5-minute consistency audit,…
Read guidehow-to12 min
When does a business need custom software instead of buying a tool? A build-vs-buy framework for UK SMBs —…
Read guideQuestions
When your sales process doesn't fit a contact-deal-stage shape. Account-based with multiple buyers per deal, recurring renewals tied to usage data, regulated workflows with audit requirements. HubSpot is right for the first hundred customers.
Yes. Email, calendar two-way sync, Slack, Teams, Stripe for revenue data. Typed connectors, OAuth handled, partial failures retried. The CRM becomes the spine, not another silo.
Eight to twelve weeks for the core — contacts, accounts, deals, activity log, reporting. Migration from HubSpot or Salesforce adds two to four weeks depending on history depth.
Built in. Pipeline by stage, conversion by source, forecast accuracy. No BI tool licence, no data warehouse round-trip. The numbers match because they come from one place.
You. The database is in your Supabase project, behind your row-level security. Backups automatic, export on demand. UK GDPR data residency honoured by construction.
Talk to us
Scoped and priced before anything is built.