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No new dashboard. No login to forget. Message it on WhatsApp and it does the work inside your own system — booking, drafting, chasing, reporting — and asks before it spends, sends or publishes.
Ask for a product image, a voiceover, a competitor report — it's in your WhatsApp by the time you've made coffee.
Nothing below is aspirational — it's shipped and running for real customers today.
Five steps, every request.
Pick one to see what happens inside it.
Permission, limits, spend and confirmation — every time, in the same order, with no path around the sequence.
Your assistant cannot invent new powers for itself. Every action is built, reviewed and signed by us first.
You switch actions on, schedule them and set the limits — by asking.
Before anything happens in the real world, one fixed sequence of checks runs — in order, every time. If any check fails, nothing happens.
There is no path around it, including for us.
Nothing shared. Nothing pooled.
Not a feature checklist against named products — a structural comparison.
Self-hosted vs managed. DIY-maintained vs run-for-you. One pair of hands vs many jobs running in parallel.
You self-host, secure and babysit these yourself. Sandboxing is coarse, and every workflow you connect is another thing to patch and monitor.
A locked action catalogue, fail-closed approval gates, and no customer UI or login for anyone to attack — we run and patch it for you.
You build and maintain every workflow yourself. When an API changes upstream, it breaks quietly until someone notices the numbers are wrong.
Crew is managed — we build it, run it and keep it working against your actual results, not a workflow diagram nobody has time to check.
One person's hours cost roughly £2,000–£3,000 a month — one job at a time, with holidays, sick days and onboarding.
Crew runs at £3,000/month + usage, working many jobs in parallel, never off sick, with every action fully audited.
New capabilities are quoted as fixed development fees. The monthly figure does not quietly climb as you use it more — usage is metered separately and capped by you.
Crew is being rolled out to a small number of businesses we already build for. If your system was built by us — or is about to be — talk to us about being one of them.
A managed AI concierge in the channels you already use, working inside the system we built for you.